Reassessing the Relationship between Marketing and Public Relations
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by
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Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought
Reassessing the Relationship between Marketing and Public Relations
Lisa Dühring
Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought With a Preface by Prof. Dr. Ansgar Zerfass
Lisa Dühring Leipzig, Germany
ISBN 978-3-658-18033-1 ISBN 978-3-658-18034-8 (eBook) DOI 10.1007/978-3-658-18034-8 Library of Congress Control Number: 2017939860 Springer VS © Springer Fachmedien Wiesbaden GmbH 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer VS imprint is published by Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany
Acknowledgements This book is based on my doctoral dissertation submitted at the University of Leipzig, Germany. First and foremost, I would like to thank my main supervisor, Prof. Dr. Ansgar Zerfass, for supporting and guiding me over the past years, for providing a great working environment, and for his trust in me and my abilities. He did what every good supervisor should do: he gave me the freedom to pursue my own paths – twisted as they sometimes may have been. I am very grateful to Prof. Dr. em. Betteke van Ruler, University of Amsterdam, for getting on board at very short notice and and acting as second supervisor of this dissertation. I owe a very special debt of gratitude to Prof. Dr. Werner Süss and Vattenfall Europe Sales, who supported this dissertation in its earlier stages. Our common research project on corporate branding sparked my interest in the relationship between marketing and public relations and finally led to this study. Thank you for the interestin
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