Race in the Marketplace Crossing Critical Boundaries
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that diffe
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by d r o A w Fore ENE DÁV IL A R L r w o rd b y A L LO Af te H AYA DI RO K
Race in the Marketplace “The Race in the Marketplace group are undertaking some truly important work on a subject that has been for too long sidelined in our discipline. This book should be on every scholars’ reading list and discussed widely. I cannot recommend it enough.” —Mark Tadajewski, Professor of Marketing, University of York and Editor of the Journal of Marketing Management “This book is absolutely necessary because it alerts the world to the reason why race still matters in contemporary market societies. Even though most formal forms of racism (notably apartheid and colonialism) ended years ago, market still seems to work in one direction, thus negating all the gains attained through freedom, and perpetuating the abuse of human rights. This book is a must read.” —Muzi Kuzwayo, former CEO of TBWA / Hunt / Lascaris South Africa and Author of Through Mud and Dust: Marketing to Black South Africans
Guillaume D. Johnson · Kevin D. Thomas Anthony Kwame Harrison · Sonya A. Grier Editors
Race in the Marketplace Crossing Critical Boundaries Foreword by Arlene Dávila Afterword by Rokhaya Diallo
Editors Guillaume D. Johnson Centre National de la Recherche Scientifique (CNRS) Université Paris-Dauphine Paris, France
Kevin D. Thomas Diederich College of Communication Marquette University Milwaukee, WI, USA
Anthony Kwame Harrison Department of Sociology Virginia Tech Blacksburg, VA, USA
Sonya A. Grier Kogod School of Business American University Washington, DC, USA
ISBN 978-3-030-11710-8 ISBN 978-3-030-11711-5 (eBook) https://doi.org/10.1007/978-3-030-11711-5 Library of Congress Control Number: 2018968343 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neu
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