Reinventing Ourselves: Contemporary Concepts of Identity in Virtual Worlds

Virtual worlds are impacting on the lives of millions of people, reaching from communication to education, recreation to business. A significant aspect of these environments is the requirement for users to create an avatar, a character to represent their

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Editor in Chief Anna Peachey, Eygus Ltd / The Open University, UK Series Editorial Board Tom Boellstorff, University of California, US Diane Carr, University of London, UK Mark Childs, Coventry University, UK Martin Gibbs, The University of Melbourne, Australia Béatrice Hasler, Interdisciplinary Center Herzliya, Israel Jay Jay Jegathesan, University of Western Australia, Australia Sisse Siggaard Jensen, Roskilde University, Denmark Richard Gilbert, Loyola Marymount University, US Julia Gillen, Lancaster University, UK John Kirriemuir, Virtual World Watch, UK Sabine Lawless-Reljic, Independent, US Daniel Livingstone, University of the West of Scotland, UK Shailey Minocha, The Open University, UK Daniel Pargman, Royal Institute of Technology, Sweden Margarita Pérez García, MENON Network EEIG, Belgium Jonathon Richter, University of Oregon, US Andreas Schmeil, University of Lugano, Switzerland/ Simon Fraser University, Canada Jeremiah Spence, University of Texas at Austin, US Robin Teigland, Stockholm School of Economics, Sweden Caja Thimm, University of Bonn, Germany Angela Thomas, University of Tasmania, Australia Eilif Trondsen, SRI Consulting Business Intelligence, US

Virtual Worlds, also known as Multi-User Virtual Environments (MUVEs), have demonstrated remarkable growth during the first decade of the 21st century, largely due to the increased capability of computing technology and telecom networks. This development has effectively opened up a new field for exploration. Activity in these immersive environments attracts professionals from a wide range of backgrounds, drawn by the richly varied opportunities for practice and research, often resulting in the formation of creative, multidisciplinary teams. Innovations entail both the application of tried and tested methods for research and evaluation and the tailoring of new approaches. It is important that studies ­advancing our understanding of this rapidly developing field are collated and disseminated in a timely fashion. In this series we present current knowledge and discussion that explores how people interact with virtual worlds at all levels, what these environments have to offer us, and what their future might hold. The Immersive Environments Series will encompass theoretical perspectives, practical and technical approaches and social issues, including determinants of efficacy, usability and acceptability. We welcome proposals for monographs, edited volumes, Briefs and other ­suggested publications.

For further volumes: http://www.springer.com/series/10095

Anna Peachey  •  Mark Childs Editors

Reinventing Ourselves: Contemporary Concepts of Identity in Virtual Worlds

Editors Anna Peachey Eygus Ltd 69A North Street Ashburton TQ13 7QH United Kingdom [email protected]

Mark Childs Coventry University Priory Street Coventry CV1 5FB United Kingdom [email protected]

ISBN 978-0-85729-360-2 e-ISBN 978-0-85729-361-9 DOI 10.1007/978-0-85729-361-9 Springer London Dordrecht Heidelberg New York British Library Cataloguing in Publication Data A catalogue