Religion, Culture, and Business Legitimacy
Building on classic understandings of business legitimacy, this paper explores three moral economies, that is, human transactions characterized by noneconomic relationships and values: kosher (a Hebrew term meaning “fit” or “proper”), halal (an Arabic wor
- PDF / 238,084 Bytes
- 17 Pages / 439.37 x 666.142 pts Page_size
- 67 Downloads / 207 Views
13
Johan Fischer
Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Conceptualizing Religion, Culture, and Business Legitimacy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Novozymes: Moral Economy and/as Business Legitimacy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kosher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Halal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hindu Vegetarianism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
244 245 247 248 252 255 257 258
Abstract
Building on classic understandings of business legitimacy, this paper explores three moral economies, that is, human transactions characterized by noneconomic relationships and values: kosher (a Hebrew term meaning “fit” or “proper”), halal (an Arabic word that literally means “permissible” or “lawful”), and Hindu vegetarianism. In doing so, I argue for the significance of moral economies, and religious markets more specifically, to further the understanding of the complex and changing relationship between religion, culture, and business legitimacy. Over the last couple of decades or so, these moral economies/religious markets have entered a phase characterized by new forms of regulation, certification, and standardization on a global scale. This paper builds mainly on fieldwork conducted at the world’s largest producer of enzymes since 2005, Novozymes,
J. Fischer (*) Department of Social Sciences and Business, Roskilde University, Roskilde, Denmark e-mail: [email protected] © Springer Nature Switzerland AG 2020 J. D. Rendtorff (ed.), Handbook of Business Legitimacy, https://doi.org/10.1007/978-3-030-14622-1_79
243
244
J. Fischer
based in Denmark, which complies with both kosher, halal, and Hindu vegetarianism. Novozymes started undergoing auditing for kosher in the late 1980s, halal around 2000, and vegetarianism since 2011 and exploring Novozymes compliance as a case highlights the emergence, consolidation, and transformation of religion, culture, and business compliance in a globalized world. Keywords
Business · Legitimacy · Biotech · Religion · Kosher · Halal · Hindu vegetarianism
Introduction Novozymes is the largest enzyme man
Data Loading...
