Retail Brand Equity and Loyalty Analysis in the Context of Sector-Sp
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author a
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Retail Brand Equity and Loyalty Analysis in the Context of SectorSpecific Antecedents, Perceived Value, and Multichannel Retailing
Handel und Internationales Marketing / Retailing and International Marketing
Edited by Professor Dr. Prof. h.c.Bernhard Swoboda Professor Dr. Thomas Foscht
The book series focuses on the fields of Retailing and International Marketing. The se two areas represent the research fields of the editors—each of them as a single research area, but also in combination. Both of these research areas are widely understood. Consequently, the series provi des a platform for the publication of doctoral theses and habilitations, conference proceedings and edited books, as well as related methodological issues that encom pass the focus of the series. The series is broad in the sense that it covers academic works in the area of consumer-oriented marketing as well as the area of market oriented management. In addition to academic works recommended by the editors, the book series also welcomes other academic contributions. These may be submitted to the editors and will be published in the book series after a positive assessment.
Edited By Professor Dr. Prof. h.c. Bernhard Swoboda Universität Trier, Germany Professor Dr. Thomas Foscht, Karl-Franzens-Universität Graz, Austria
Julia Katharina Weindel
Retail Brand Equity and Loyalty Analysis in the Context of Sector- Specific Antecedents, Perceived Value, and Multichannel Retailing With a Foreword by Professor Dr. Prof. h.c. Bernhard Swoboda
Julia Katharina Weindel Trier, Germany Dissertation Trier University, 2016
Handel und Internationales Marketing / Retailing and International Marketing ISBN 978-3-658-15036-5 ISBN 978-3-658-15037-2 (eBook) DOI 10.1007/978-3-658-15037-2 Library of Congress Control Number: 2016948597 Springer Gabler © Springer Fachmedien Wiesbaden 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer Gabler imprint is published by Springer Nat
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