Rhetoric, Social Value and the Arts But How Does it Work?

The book reveals how the ‘social value of art’ may have one meaning for a policy maker, another for a museum and still yet another for an artist – and it is therefore in the interaction between these agents that we learn the most about the importance of r

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Charlotte Bonham-Carter • Nicola Mann Editors

Rhetoric, Social Value and the Arts But How Does it Work?

Editors Charlotte Bonham-Carter Central Saint Martins University of the Arts London London, United Kingdom

ISBN 978-3-319-45296-8 DOI 10.1007/978-3-319-45297-5

Nicola Mann Richmond, The American International University in London London, United Kingdom

ISBN 978-3-319-45297-5 (eBook)

Library of Congress Control Number: 2017940527 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover image: Abstract Bricks and Shadows © Stephen Bonk/Fotolia.co.uk Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

CONTENTS

1 Introduction Nicola Mann

1

Part I Policy 2 Who Sets the Agenda? Changing Attitudes Towards the Relevance of Small-Scale Visual Arts Organisations in the UK Rachel Mader 3 From Social Inclusion to Audience Numbers: Art Museums in the New Public Management Charlotte Bonham-Carter

17

35

Part II Theory 4 Rethinking the Social Turn: The Social Function of Art as Functionless and Anti-Social Ana Bilbao Yarto

51

5 The Paradoxical Engagement of Contemporary Art with Activism and Protest Tijen Tunalı

67

v

vi

CONTENTS

Part III Practice and Artistic Responses 6 Arte de Conducta: On Tania Bruguera’s Tatlin’s Whisper Series Andrés David Montenegro Rosero 7 PERCENT FOR GREEN: Creating Space as Consciousness Alicia Grullón

85

107

Part IV Museums and Institutional Responses 8 Artists on the Gallery Payroll: A Case Study and a Corporate Turn Lawrence Bradby and Judith Stewart

125

9 Collecting Social Things Joey Orr

143

10 Conclusions Charlotte Bonham-Carter

155

Index

165

LIST

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CONTRIBU