Scaling Strategies for Social Entrepreneurs A Market Approach
Social entrepreneurs often experience difficulties when attempting to scale. The reason for this is that scaling isn’t just about an entrepreneur’s willingness to grow, but also—and, perhaps, even more importantly—his or her capacity to develop a scaling
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Urs Jäger · Felipe Symmes Guillermo Cardoza
Scaling Strategies for Social Entrepreneurs
Urs Jäger · Felipe Symmes · Guillermo Cardoza
Scaling Strategies for Social Entrepreneurs A Market Approach
Urs Jäger INCAE Business School & VIVA Idea Alajuela, Costa Rica
Felipe Symmes Viva Idea San José, Costa Rica
Guillermo Cardoza INCAE Business School Alajuela, Costa Rica
ISBN 978-3-030-31159-9 ISBN 978-3-030-31160-5 (eBook) https://doi.org/10.1007/978-3-030-31160-5 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG, part of Springer Nature 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
That scaling is about growth seems obvious. But when Alfred, a friend of ours, learned about this book, he got directly to the point. “What happens if someone doesn’t want to scale impact?” he asked. “I’m sure that many social entrepreneurs feel comfortable with the impact they have, and prefer to keep things small-scale and local.” Alfred is right. This book does not intend to promote scaling as a universal principle that works for everyone, in every context. In fact, the opposite is true. Intending to grow by scaling impact is not a normative decision, but rather a practical one that depends on each social entrepreneur’s multiple internal and external relations with actors that support their scaling efforts. The last century’s global economic crisis has proved the downside of promoting scaling as a universal principle. Today, most sustainability experts criticize large-scale economic growth, calling for “limits to growth,” as famously promoted by the Club of Rome in 1972. Since the Brundtland Commis
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