Segmenting Customers Based on Key Determinants of Online Shopping Behavior
Consumers have an increasingly higher predisposition to engage in online shopping, therefore this topic is of great interest for academics and marketing managers, alike, in order to establish the right premises to offer a great consumer experience and gen
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Ramona Orăștean Claudia Ogrean Silvia Cristina Mărginean Editors
Organizations and Performance in a Complex World 26th International Economic Conference of Sibiu (IECS)
Springer Proceedings in Business and Economics
More information about this series at http://www.springer.com/series/11960
Ramona Orăștean • Claudia Ogrean Silvia Cristina Mărginean Editors
Organizations and Performance in a Complex World 26th International Economic Conference of Sibiu (IECS)
Editors Ramona Orăștean Faculty of Economic Sciences Lucian Blaga University of Sibiu Sibiu, Romania
Claudia Ogrean Faculty of Economic Sciences Lucian Blaga University of Sibiu Sibiu, Romania
Silvia Cristina Mărginean Faculty of Economic Sciences Lucian Blaga University of Sibiu Sibiu, Romania
ISSN 2198-7246 ISSN 2198-7254 (electronic) Springer Proceedings in Business and Economics ISBN 978-3-030-50675-9 ISBN 978-3-030-50676-6 (eBook) https://doi.org/10.1007/978-3-030-50676-6 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Contents
The Dynamics of the Stock Exchange Investments After Publishing Financial Reports by the Bucharest Stock Exchange Listed Companies�������������������������������������������������������������������������������������������� 1 Paul-Gheorghe Băhnean and Ovidiu Constantin Bunget Identifying the Optimum Social Site that Could Serve eLearning Purposes: A Preliminary Analysis������������������������������������������������ 11 Ioana Andreea Bogoslov and Radu Mircea Georgescu Dark Spots in Trade Theory: Early Testing Attempts���������������������������������� 27 So
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