Self-Starter Company President Produces Materials Software
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Self-Starter Company President Produces Materials Software Anjali Nandedkar What do you do after finishing graduate school? You find suitable work that you like. This sounds straightforward as you find a position, work hard, and (hopefully) start climbing a ladder to someday become a head honcho of some large company or institute. I chose a different path. I started a company, declared myself to be the president, and now work to make the company big. Starting my own company fit most of my priorities well: Priority # 1: Flexibility in work schedule.
As parents of two young children, my husband and I wanted enough flexibility to care for the children ourselves. Priority # 2: Challenging work. I have no
problem acquiring diverse and rewarding work since I design the projects and give them to myself. Priority # 3: Enough income to run a business and make a living. Generating enough
income can be tough sometimes. After spending 12 years in engineering colleges and graduating with all those nifty skills, I realized that I have enough skills to make brilliant products, including software, but I have no knowledge of how to sell or market them. So on-the-job training prevails at the moment. I am happy to be making progress every year and currently have customers in five countries (United States, Canada, Sweden, India, and Japan). The learning process on sales and marketing continues mostly through reading books, but also by systematically trying out various methods, and by discussions with other small business owners.
Anjali Nandedkar, president of CASA Engineering (http./lwww.casaengineering.coml), produces a software package called ADESH (Atomistic DEfect Simulation Handler) to control defects in materials.
hours to meet prospects and give a presentation demo. All things considered, I like the advantages of this career more than I dislike the disadvantages. I am president of CASA Engineering for which I create and sell a software package called ADESH (Atomistic DEfect SimulaPriority # 4: Be my own boss. Sometimes I have a very tough boss and a very lazy tion Handler) to industries, universities, and research institutes. Providing services employee. Priority # 5: A work place with a pleasant to control defects in materials allows me to atmosphere. When you own the company, work on a contract basis with various industries. Metals (metallic bonding), elecyou can put your main office anywhere you want, even in your own home. You tronic materials (covalent bonding), and ceramics (ionic bonding) cover most matecan assign a detached room or basement rials used in industries. It is a pleasure to as an office; install telephone lines; hook work with all of them year after year. up to the Internet; access CompuServe (for its good technical databases); buy a My work involves investigating defect computer, printer, and fax machine, and formation processes in all materials at the you are in business. When you need to atomistic level. Understanding nucleation meet a prospect, you can rent a conferis the goal and atomistic simulati
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