Service Business Model Innovation in Healthcare and Hospital Management
This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages. Since clerk-like routines in professional organizations tend to overlook
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vice Business Model Innovation in Healthcare and Hospital Management Models, Strategies, Tools
Service Business Model Innovation in Healthcare and Hospital Management
Mario A. Pfannstiel • Christoph Rasche Editors
Service Business Model Innovation in Healthcare and Hospital Management Models, Strategies, Tools
Editors Mario A. Pfannstiel Hochschule Neu-Ulm University of Applied Sciences Neu-Ulm, Germany
Christoph Rasche University of Potsdam Potsdam, Germany
ISBN 978-3-319-46411-4 ISBN 978-3-319-46412-1 DOI 10.1007/978-3-319-46412-1
(eBook)
Library of Congress Control Number: 2016960759 # Springer International Publishing AG 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
The articles in this anthology provide examples of service-oriented business models in health and hospital management. They enlarge upon the drivers, strategies and tools to seize opportunities for analysing, modelling and implementing groundbreaking business models. In turn, they act as a basis for our classification while ensuring the success of and safeguarding the existence of service organisations in the health market. In the final analysis, the only guarantee of sustainable success is achieved in the case of co-aligning the interests of customers, business partners and one’s own organisation. Value creating healthcare ecosystems decisively depend on the coordination of multiple internal and external stakeholders by means of a network governance. On the one hand, it is not only necessary to revise already existing business models and foster the emergence of new ones, which can be either complementary and supportive or disruptive. Critically reflecting the entrenched orthodoxies in health care prevents the incumbents from becoming self-complacent and path depend
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