Signaling Family Firm Identity Familiy Firm Identification and its E
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment
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Sandra Wolf
Signaling Family Firm Identity Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer
Familienunternehmen und KMU Series editors A. Hack, Bern, Switzerland A. Calabrò, Witten, Germany T. Zellweger, St. Gallen, Switzerland F. W. Kellermanns, Charlotte, USA H. Frank, Wien, Austria
Both Family Firms and Small and Medium Sized Enterprises (SME) feature a number of distinct behaviors and characteristics which could provide them with a competitive advantage in the market but could also lead to certain risks. The scientific series at hand presents research which provides an empirical and theoretical contribution to the investigation on these specific characteristics and their impact on business practice. The overall aim of this series is to advance the development of theory in the areas of family firm and SME management.
More information about this series at http://www.springer.com/series/11570
Sandra Wolf
Signaling Family Firm Identity Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer Foreword by Prof. Dr. Andreas Hack
Sandra Wolf Witten/Herdecke, Germany Dissertation University of Witten/Herdecke, 2017
ISSN 2520-1174 ISSN 2520-1182 (electronic) Familienunternehmen und KMU ISBN 978-3-658-20671-0 ISBN 978-3-658-20672-7 (eBook) https://doi.org/10.1007/978-3-658-20672-7 Library of Congress Control Number: 2017963537 Springer Gabler © Springer Fachmedien Wiesbaden GmbH 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer Gabler imprint is published by Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany
Foreword In a competitive environment that is characterized by the increasing dynamics of innovation,
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