Singular and Different Business in China, Past, Present and Future
The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chinese companies are increasingly coming out into the wider world and competing with Western firms on their o
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Ian Rae and Morgen Witzel
Singular and Different
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Singular and Different Business in China Past, Present and Future Ian Rae and
Morgen Witzel
© Ian Rae and Morgen Witzel 2004 Softcover reprint of the hardcover 1st edition 2004 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2004 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN 978-1-349-51324-6
ISBN 978-0-230-51279-5 (eBook)
DOI 10.1057/978-0-230-51279-5 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Rae, Ian. Singular and different: business in China past, present and future/Ian Rae, Morgen Witzel. p. cm. Includes bibliographical references and index. ISBN 978-1–4039–1722–1 (cloth) 1. China – Commerce. 2. Business enterprises – China. 3. Corporate culture – China. 4. Organizational behaviour – China. 5. Intercultural communication – China. 6. Investments, Foreign – China. 7. China – History. 8. Language and culture – China. I. Witzel, Morgen. II. Title. HF3836.5.R34 2004 330.951—dc22 2003065675 10 9 8 7 6 5 4 3 2 1 13 12 11 10 09 08 07 06 05 04
Contents Preface
vii
1
Introduction
1
2
Why Is China So Important? And Why Is It So Important To Know About China?
7
3
All Under Heaven: The Growth of Culture and Society
21
4
The Language of the Han: Writing and Speaking Chinese
35
5
Administering Wealth: Chinese Thinking About Economics
47
6
Mutual Misunderstanding: Mandarins, Cadres, Taipans and Traders
57
7
China Stands Up: The Rise of Modern China
73
8
Equality and Mutual Benefit: Talking Business, Both Ways
91
9
Within the Four Seas: Compatriots at Home and Abroad
109
10
The Long Game: Managing Foreign Ventures in China
125
11
Rushing Into the Future: China’s Financial Markets
143
12
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