So You Want to Develop an App for Radiology Education? What You Need to Know to Be Successful

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ORIGINAL PAPER

So You Want to Develop an App for Radiology Education? What You Need to Know to Be Successful Lilly Kauffman 1 & Sara Raminpour 1 & Edmund M. Weisberg 1 & Elliot K. Fishman 1

# Society for Imaging Informatics in Medicine 2020

Abstract Apple changed the communications landscape with its 2007 introduction of the iPhone. In little more than a decade, most Americans have become smartphone owners. With more than 200,000 applications (apps) for education available in the Apple App Store, we can infer that many smartphone owners use their devices to learn. Several surveys of medical students reveal that apps do indeed enhance clinical knowledge and provide comparable training with textbooks. We launched our first iOS app, the CTisus iQuiz, in 2010 in response to the growing number of portable devices, and with an intention to grow alongside technology. We now have 17 apps available for free on the App Store, and present tips here on how to successfully develop apps for radiology education. Furthermore, we detail the steps necessary to advertise a new app and use analytics to assess how the app is performing. Generating apps for radiology can play an important role in continuing education. As the medical and education fields are integrating increasingly with technology, it is essential that we use technology to reach and interact with its users. Creating iOS applications and using analytics to understand how they meet the goals of the developer can expand the reach of the medical and education communities and render information more accessible on mobile devices on a large scale. Keywords iOS apps . CTisus . Analytics . Search engine optimization . Apple TestFlight . Google Firebase . Apple App Store

Introduction Take-home Points • With more than 200,000 applications (apps) for education available in the Apple App Store, we can infer that many smartphone owners use their devices to learn. • Several surveys of medical students reveal that apps do indeed enhance clinical knowledge and provide comparable training with textbooks • Generating apps for radiology can play an important role in continuing education. • Once you decide to embark on creating a radiology app, it is important to plan on marketing your new app and using analytics to assess how the app is performing. • Using apps for radiology can help expand the reach of one’s educational community by making useful content available on mobile devices, which are available without geographic or physical boundaries. Summary Sentence We launched our first iOS radiology app in 2010 and now have 17 apps available for free on the App Store; we present tips here on how to successfully develop apps for radiology education. * Edmund M. Weisberg [email protected] 1

Johns Hopkins Medicine, 601 North Caroline Street, Baltimore, MD 21287, USA

Apple made history with the introduction of the iPhone in January 2007. [1, 2] As of 2018, approximately 77% of Americans owned a smartphone and the proportion has since increased. [3] By 2019, Apple claimed to have over 200,0