Social Marketing in Action Cases from Around the World
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, ident
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Debra Z. Basil Gonzalo Diaz-Meneses Michael D. Basil Editors
Social Marketing in Action Cases from Around the World
Springer Texts in Business and Economics
More information about this series at http://www.springer.com/series/10099
Debra Z. Basil • Gonzalo Diaz-Meneses Michael D. Basil
•
Editors
Social Marketing in Action Cases from Around the World
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Editors Debra Z. Basil Dhillon School of Business University of Lethbridge Lethbridge, AB, Canada
Gonzalo Diaz-Meneses Faculty of Economy, Business and Tourism University of Las Palmas de Gran Canaria Las Palmas de Gran Canaria, Spain
Michael D. Basil Dhillon School of Business University of Lethbridge Lethbridge, AB, Canada
Additional material to this book can be downloaded from http://extras.springer.com. ISSN 2192-4333 ISSN 2192-4341 (electronic) Springer Texts in Business and Economics ISBN 978-3-030-13019-0 ISBN 978-3-030-13020-6 (eBook) https://doi.org/10.1007/978-3-030-13020-6 Library of Congress Control Number: 2019931520 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
We dedicate this book to our wonderful children Lisa and David. We appreciate Lisa’s artistic contribution to the book, and David’s never ending patience through the summer of 2018 as we were constantly “working on the book”. —Debra Z. Basil and Michael D. Basil I dedicate this book to my wife, Magdy, and my children Malena, Mónica and Gonzalo, who accompanied me during my stay in Lethbridge. We met warm people with generosity and many other values, our friends from the Lethbridge Public Library, Lethbridge College, Meadow Primary School, Lethbridge School District 51, and Dhillon Business School of the University of L
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