Social Media and Strategie Communications
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
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Social Media and Strategic Communications Hana S. Noor Al-Deen and
John Allen Hendricks
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2013-06-05
Social Media and Strategic Communications
10.1057/9781137287052 - Social Media and Strategic Communications, Edited by Hana S. Noor Al-Deen and John Allen Hendricks
10.1057/9781137287052 - Social Media and Strategic Communications, Edited by Hana S. Noor Al-Deen and John Allen Hendricks
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2013-06-05
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Edited by
Hana S. Noor Al-Deen University of North Carolina Wilmington, USA and
John Allen Hendricks Stephen F. Austin State University, USA
10.1057/9781137287052 - Social Media and Strategic Communications, Edited by Hana S. Noor Al-Deen and John Allen Hendricks
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2013-06-05
Social Media and Strategic Communications
Selection, introduction and editorial matter © Hana S. Noor Al-Deen and John Allen Hendricks 2013 Individual chapters © contributors 2013 Foreword © Everette E. Davis 2013
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2013 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries ISBN: 978–1–137–28704–5 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing process
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