Social Media or Social Business Networks?
Social media has incurred changes that can be seen in developing new customer centric strategies, objectives, and goals, to realigning operations to meet the constantly changing and highly sensitive demands of customers, among others. The increase in valu
- PDF / 135,077 Bytes
- 11 Pages / 439.37 x 666.14 pts Page_size
- 81 Downloads / 195 Views
)
Gulf University for Science and Technology, Mishref, Kuwait {moughrabi.i,GUST1303102011}@gust.edu.kw
Abstract. Social media has incurred changes that can be seen in developing new customer centric strategies, objectives, and goals, to realigning operations to meet the constantly changing and highly sensitive demands of customers, among others. The increase in value of social media channels is more than just a luxury gateway; rather those channels have become quintessential venues of communi‐ cation between the customer and the organization. The purpose of this paper is to analyze the effect of social media on the business environment with particular emphasis on how it impacts both the customer and the organization. This will be accomplished through focusing on several facets such as social media and glob‐ alization, social media vs. traditional media, bridging the gap between the customer and the organization, and how social media empowers the customer. The paper presents some recommendations and precautions pertinent to the utilization of social nets into the core business processes. Keywords: Social media · Viral marketing · Business networks · Online reputation systems
1
Introduction
Social media platforms have become a forum where users can share content and interact with one another. Though the involvement of the word “social” indicates the big role played by the people in sharing their social life on those digital platforms, such platforms are largely becoming business networks or media [1]. They are shaping new business models and moving the market into new prospects. Social media have also shaped the existence of online communities that share common interests and tendencies [1, 2]. In the previous decade, organizations have been working by cutting edge levels of data and correspondence. Technology innovations define new methods for communi‐ cation and socializing. Technology is primarily adopted as a means to decrease the communication barriers. Innovative technology has become an enabler of a new era of communication with a huge impact on business, thus creating new means of interactions and introduced us to a new socializing median called social media [3, 6]. Social media has seized a considerable share of everyday life activities, especially due to the multitude of purposes of social media activities. Therefore, it only makes sense that companies and businesses would decide to take advantage of the benefits offered by social media, and integrate social media within their organizations in order to help them achieve their strategic goals and objectives. Social media had the power to © IFIP International Federation for Information Processing 2016 Published by Springer International Publishing Switzerland 2016. All Rights Reserved Y.K. Dwivedi et al. (Eds.): I3E 2016, LNCS 9844, pp. 42–52, 2016. DOI: 10.1007/978-3-319-45234-0_4
Social Media or Social Business Networks?
43
transform organization’s business model from operations, marketing, and not ending with sales. Whether they were small businesses or
Data Loading...
