Software Business Third International Conference, ICSOB 2012, Cambri
This book contains the refereed proceedings of the Third International Conference on Software Business (ICSOB) held in Cambridge, MA, USA, in June 2012. The software business refers to commercial activities in the software industry, aimed at generating re
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Michael A. Cusumano Bala Iyer N. Venkatraman (Eds.)
Software Business Third International Conference, ICSOB 2012 Cambridge, MA, USA, June 18-20, 2012 Proceedings
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Volume Editors Michael A. Cusumano MIT Sloan School of Management Cambridge, MA, USA E-mail: [email protected] Bala Iyer Babson College Babson Park, MA, USA E-mail: [email protected] N. Venkatraman Boston University Boston, MA, USA E-mail: [email protected]
ISSN 1865-1348 e-ISSN 1865-1356 e-ISBN 978-3-642-30746-1 ISBN 978-3-642-30745-4 DOI 10.1007/978-3-642-30746-1 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2012938679 ACM Computing Classification (1998): K.1, K.6, D.2
© Springer-Verlag Berlin Heidelberg 2012 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, re-use of illustrations, recitation, broadcasting, reproduction on microfilms or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Typesetting: Camera-ready by author, data conversion by Scientific Publishing Services, Chennai, India Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface
Change and progress in software and in computing and communications technology more broadly have had a substantial impact not only on productivity and economic growth around the world, but also on our daily work and lifestyles. The software business covers commercial activities in the software industry, aimed at generating income from the design, delivery, and maintenance of software products and information technology services to enterprises and individual consumers as well as from digital content. Although the software business shares common features with other knowledge-intensive businesses, it carries many inherent features making it a challenging domain for research. In particular, many software companies have to depend on one another as well as hardware companies and various service providers to deliver a unique value proposition to their customers. New developments like applications that run on pre-existing platforms have emerged as a major force and are creating what is being labeled “the App economy.” For this Third International Conference on Software Business, we received 60 research paper submissions from all over the world. The papers went through a thorough review process by at least two reviewers for each paper. The Program Committee deliberated with
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