Software Product Management The ISPMA-Compliant Study Guide and Hand
This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation i
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tware Product Management The ISPMA-Compliant Study Guide and Handbook
Software Product Management What first readers of “Software Product Management: The ISPMA-Compliant Study Guide and Handbook” say: “Software-intensive products are at the heart of many businesses, so product management is a paramount business activity. But how can businesses be perfect at it? This book is the answer. It is your vade mecum for all product management topics and aspects.” Dr. Karl Michael Popp, Chief Product Expert and Director Corporate Development, SAP SE, Walldorf, Germany. “A book that goes beyond platitudes and offers concrete methods and frameworks to product managers working with software intensive product development. The authors have a sound footing in both practice, but also state-of-the-art research, and manage to combine the two.” Prof. Dr. Tony Gorschek, Blekinge Institute of Technology, Karlskrona, Sweden. “By reading and applying the lessons from the new book “Software Product Management: The ISPMA-Compliant Study Guide and Handbook” (by Hans-Bernd Kittlaus and Samuel A. Fricker), you will gain strategic advice, practical techniques, and great insights into how to accelerate software product management (SPM) success. These practices and methods will be useful to executives and practitioners in this demanding area—and those who aspire to a level of software excellence—in both their current jobs and future careers, as they work to help organizations deliver superior value and effective software solutions to a world of increasingly demanding customers.” Michael Eckhardt, Managing Director, CHASM Institute, Palo Alto, California, USA. “Call her/him a linchpin, a rudder or even a conscience keeper, the role of Software Product Manager (SPM) is extremely critical for the viability as well as sustainability of any software product business. This book is a “must read” as well as “must have”, not just for every SPM but for all the key stakeholders and decision makers connected with a software product business. And for all the business leaders in the software services industry aspiring to extend their success into software product business, here’s your definitive reference.” Haragopal Mangipudi, CEO, finUNO, Bangalore, India (fintech startup) (formerly Infosys SVP and Global Head of Finacle). “Software has been turning into the dominating value driver in most traditional industries like automotive and banking. I recommend this book not only to software professionals, but also to managers in these other industries. It provides comprehensive structural and operational help how to set up and run product management of software-intensive products. Particularly fascinating are the authors’ highly topical
ideas to extend the discipline of SPM into the management of industrial ecosystems to tackle the increasing complexity with an integrated consistent approach.” Wilhelm Gans, CTO, DSV Group (German Savings Banks Organization), Stuttgart, Germany (banking industry). “This book provides a comprehensive and enlightening knowledge found
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