Strategic Reinvention in Popular Culture The Encore Impulse
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.
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10.1057/9781137373199 - Strategic Reinvention in Popular Culture, Richard Pfefferman
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2014-02-01
10.1057/9781137373199 - Strategic Reinvention in Popular Culture, Richard Pfefferman
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2014-02-01
Strategic Reinvention in Popular Culture
10.1057/9781137373199 - Strategic Reinvention in Popular Culture, Richard Pfefferman
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2014-02-01
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The Encore Impulse
Richard Pfefferman
10.1057/9781137373199 - Strategic Reinvention in Popular Culture, Richard Pfefferman
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2014-02-01
Strategic Reinvention in Popular Culture
strategic reinvention in popular culture Copyright © Richard Pfefferman, 2013.
First published in 2013 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the World, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–1–137–37318–2 Library of Congress Cataloging-in-Publication Data is available from the Library of Congress. A catalogue record of the book is available from the British Library. Design by Integra Software Services First edition: December 2013 10 9 8 7 6 5 4 3 2 1
10.1057/9781137373199 - Strategic Reinvention in Popular Culture, Richard Pfefferman
Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2014-02-01
All rights reserved.
List of Figures
vii
Acknowledgments
ix
Introduction: The Encore Impulse
1
Part I Encore Worthiness: Identifying the Cherished Essence of the Original 1 The Elusive Original 2 Unlocking the Encore Potential
7 21
Part II Encore Vitality: Factoring in the New Place and Time 3 Cultural Fit 4 History May Not Repeat Itself
47 69
Part III Encore Spirit: Presenting as Authentic 5 Something’s Not Right
81
Part IV Encore Punc
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