Study of Community E-commerce Logistic Distribution Model Based on Intelligent Community Property

With the continuous expansion of the scale of e-commerce and the continuous improvement of information technology in China, people have more and more demands on service quality of e-commerce. But, the problem of last kilometer is the same challenges of al

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Abstract With the continuous expansion of the scale of e-commerce and the continuous improvement of information technology in China, people have more and more demands on service quality of e-commerce. But, the problem of last kilometer is the same challenges of all e-commerce the logistics distribution enterprises faced. The paper carries on research to it from intelligent community angle hand, analyzes the characteristics of intelligent community and intellectual property, at the same time, the e-commerce logistic distribution model based on the intelligent community property is brought forward, which can further reduce logistics cost and improve customer satisfaction. Keywords Last kilometer Model



Intelligent community



Intellectual property



1 Analysis on the Bottleneck of E-commerce Logistics Terminal The industry of E-commerce grows rapidly in recent years. And the statistic shows that: in 2012, China’s E-commerce market transactions was 8.5 trillion yuan, in 2013, the data grew to 10.2 trillion yuan and in 2014, to 13.4 trillion [1, 2]. E-commerce has become New Highlights in China’s economic growth. Up to 2014, China’s amount of retail through network has ranked the world’s first according to relative statistics. However, the existing logistics system can not meet the rapid development of e-commerce, which reflects most in E-commerce logistics terminal, i.e. the last M. Han Qingdao Ocean Shipping Mariners College China, Qingdao 266071, China H. Wang (✉) School of Economics and Management, Qingdao Agricultural University, Qingdao 266109, China e-mail: [email protected] © Springer Science+Business Media Singapore 2017 X. Li and X. Xu (eds.), Proceedings of the Fourth International Forum on Decision Sciences, Uncertainty and Operations Research, DOI 10.1007/978-981-10-2920-2_55

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kilometer which refers to the distribution between terminal logistics and the customer. Firstly, according to researches, the major express companies, for example “Four Tong One Da”, mainly apply to small electric vehicle for distribution business. Due to the limits of cargo capacity of those vehicles, both the numbers and the frequencies of distribution grow increasingly, which directly leads to the traffic jam and air pollution in cities [3]. This is contrary to the development of ecological green city. Secondly, most of residential area is closed in modern cities, which results in difficulties in entry into those building for express employees. Moreover, due to the mismatch of distribution information and working time between customers and express working staffs, it is difficult for customers to get the goods in the first time and repeated delivery thus occurs, which even leads to cargo damage. In holidays such as, Christmas Day, New Year holiday and “double eleven”, it might take more than half a month for customers to receive the goods ordered through the network because of the huge amount of retail. Therefore, how to solve the problem of “the last kilometer” effectively has become hot issues in E