Study on Information Diffusion in Online Social Network
Nowadays, Online Social Network (OSN) is very trendy in business, politics, and health care. This one can have the wider range of accessibility of information diffusion. The Online Social Network (OSN) is very significant as it provides interaction platfo
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Abstract Nowadays, Online Social Network (OSN) is very trendy in business, politics, and health care. This one can have the wider range of accessibility of information diffusion. The Online Social Network (OSN) is very significant as it provides interaction platform to the users across the globe. The impact joins both human attributes alongside community relationships. There are a group of individuals who has very strong connections to a range of social networks. These networks are capable of forwarding more information. So, it gives much better performance for single connection rather than multiple connections within a single network. Social influence plays a very important role in information diffusion. That’s why information diffusion is the methodology where information transmits through certain target nodes over time among them. In this paper, some methodologies related to information diffusion, features, and limitations have been discussed. Delivering a detailed analysis, giving thoughtful social activities, and providing user’s views are the main goals of this paper. Keywords Information diffusion · Social influence · Online social network · Social network analysis
1 Introduction In 1954, Barnes [1] has referred as “Social Networks” in the journal named as Human Relations. SixDegrees.com was the earliest Online Social Network (OSN) which was launched in 1997. After that, Facebook and Flickr in 2004, YouTube in 2005, Twitter in 2006, and Sina Micro-blog in 2009 came one by one.
S. Bhattacharya Siliguri Institute of Technology, Siliguri, India e-mail: [email protected] D. Sarkar (B) Amity University Kolkata, Kolkata, India e-mail: [email protected] © Springer Nature Singapore Pte Ltd. 2021 D. Bhattacharjee et al. (eds.), Proceedings of International Conference on Frontiers in Computing and Systems, Advances in Intelligent Systems and Computing 1255, https://doi.org/10.1007/978-981-15-7834-2_26
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Social Network Analysis (SNA) mainly emphasizes on the structure of the interactions among inhabitants, organizations, states, and many other’s social entities. The techniques of social network analysis [2] are that in which way to represent and evaluate the relationships and flows among citizens, groups, organizations, animals, computers or other information or knowledge processing entities. A tie [2] joins a couple of users by single or multiple associations. Pairs might sustain a knot based under just single next of kin. Suppose the members of identical society where they share information, give financial supports, and attend meetings mutually. Furthermore, ties vary in substance, route, and potency. As of now, information diffusion has participated in a main role in Online Social Networks (OSN). Ties play an important role in message propagation in information diffusion [3].Strong ties are individually influential for message transfer but weak ties are also significant for the dissemination of information in OSN. There is a nice explanation of information diffusion [
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