Sustainable Management Coping with the Dilemmas of Resource-Oriented
In this book, a resource-oriented perception of sustainable management is presented. Firms that decide to act more sustainable have to bear in mind that they do not only need resources for economic activities today, but that they will need these tomorrow
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Georg Mu¨ller-Christ
Sustainable Management Coping with the Dilemmas of Resource-Oriented Management
Prof. Dr. Georg Mu¨ller-Christ Universita¨t Bremen LS ABWL, Nachhaltiges Management Wilhelm-Herbst-Str. 12 28359 Bremen Germany [email protected]
ISBN 978-3-642-19164-0 e-ISBN 978-3-642-19165-7 DOI 10.1007/978-3-642-19165-7 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2011931469 # Springer-Verlag Berlin Heidelberg 2011 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: eStudio Calamar S.L. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface
It may be popular among scientists, economists and politicians to complain about the indefiniteness of the sustainability term but one cannot deny that the problem to be solved becomes clearer and clearer. The world consumes oodles of resources while generating wealth and a human way of living. However, it will not be long until we need to refrain from treating resources this way because the material resources of the small planet Earth are getting fewer and will soon be exhausted. However, coping with this problem does not only mean to use the remaining resources more efficiently. The efficient application of resources represents rational business behaviour. But with a more efficient application of material resources the existing pool of resources is indeed depleted more slowly but not one resource unit is being added. The problem of lasting and intelligent economic activity requires a solution which enables following generations to satisfy their needs, too. This solution needs to be based on the reproduction of resources. A sustainable economy preserves its resource base which is required for the satisfaction of its needs. This means that one may not consume more resources than can be regenerated within a certain period. This rational economic behaviour does not only apply to the resource capital but to all immaterial and material resources the economy is dependent on. The approach of sustainable management as presented in this book is based on the assumption that it is not only up to economic policy to fulfil the task of reproduction of material and immaterial
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