Sustained Innovation Management Assimilating Radical and Incremental
Successful management of radical innovation is key to growth. This text identifies best practice cases illustrating processes, methods and organizational structures that enhance successful management with radical innovations. Practice cases are framed in
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Gaston Trauffler and Hugo P. Tschirky
Sustained Innovation Management
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Sustained Innovation Management Assimilating Radical and Incremental Innovation Management Gaston Trauffler and Hugo P. Tschirky
in association with the European Institute for Technology and Innovation Management
© Gaston Trauffler and Hugo P. Tschirky 2007 Softcover reprint of the hardcover 1st edition 2007 978-0-230-00197-8 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2007 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world. PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN 978-1-349-28030-8 ISBN 978-0-230-59771-6 (eBook) DOI 10.1057/9780230597716 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Trauffler, Gaston, 1975– and Hugo P. Tschirky Sustained innovation management: assimilating radical and incremental innovation management / Gaston Trauffler and Hugo P. Tschirky. p. cm. Includes bibliographical references and index. 1. Technological innovations – Management. 2. Diffusion of innovations – Management. I. Title. HD45.T67 2006 658.4—dc22 2006045775 10 9 8 7 6 5 4 3 2 1 16 15 14 13 12 11 10 09 08 07
Contents List of Figures
ix
List of Tables
xii
List of Abbreviations
xiii
List of Company Cases and Examples
xv
Preface
xvii
Foreword
xix
1 Introduction
1
1 Evidence and the call from practice 2 The origin of the management problems Uncertainty as the root of the problem Towards sustained innovation 3 Research backing the insights of this book 4 Structure of this book
2 State of the Art in Management Theory 1 Underlying definitions and basic concepts Strategic management Basic functions of management in an integrated company context Strategic management views in a competitive environmental context Strategy Strategy formulation and strategy im
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