Telecommunication Systems
- PDF / 3,090,150 Bytes
- 43 Pages / 547.087 x 737.008 pts Page_size
- 67 Downloads / 168 Views
Tabes mesenterica Tuberculosis
Taeniasis Intestinal Tapeworms
Taiwanese Aborigines (the Island of Taiwan), (East Asia) Indigenous Health,
Asian
Target Group A NDREAS F UCHS Forschungsverbund Public Health SachsenSachsen Anhalt e. V., Medizinische Fakultät, Technische Universität, Dresden, Germany [email protected] Definition In the field of health promotion and disease prevention, a target group is a group of individuals with identical characteristics who are the objective of a health promotion or diseases prevention intervention. Basic Characteristics The term target group is borrowed from communication science and advertising and describes a group of individuals who are the objective of advertising and marketing measures. In addition, a target group shares des-
ignated characteristics or properties. Target groups are important elements of all health education and information measures in health promotion and disease prevention. A clear and well thought-out definition of the group which is the objective of an intervention is an important condition for formulating realistic objectives for reaching these objectives as well as for reaching the group itself. Strategies and measures have to correspond to the lifestyles of target groups if lasting individual or structural changes are to be achieved. If interventions are planned for a particular setting it is best to consult the stakeholders in that setting (Health Promotion Switzerland). Target group orientated work is regarded as standard in health promotion activities and ensures sustainability of an intervention for changing health risk associated lifestyles and health determinants. A lack of target orientation is associated with an undifferentiated and inefficient appeal to all and sundry. In order to evaluate the attainability of target groups, projects have to be structured to fit the characteristics of the participants, recipients and their social culture. The following criteria may be acquired: • Social demographic determinants: income, education, marital status, residence, native language, etc. • Characteristic lifestyle and habits. • Number of people in the target group. • Social attributes (social situation, lifestyle). • Values and attitudes. • Compliance (willingness to cooperate adherence into the brackets) and • Motivation • Definition and selection rules for delimiting target groups (FCHE 1999). The following are examples of typical target groups: • Health education campaign about the risks and hazards of smoking (target group: smokers).
1382
Target Population
Target Group, Table 1 groups
Summary of certain characteristics of target
population and defeat the purpose of a general approach to health education (Lehmann, Sabo 2003). Evaluation and quality assurance of health promotion and disease prevention interventions will always look at the way target groups have been determined. The definition of target groups is one of the most important factors in health promotion that determine whether the planned m
Data Loading...
