Ten Ways to Innovate and Revitalize Industries

This chapter addresses vital questions such as the following: How are industries born? How do they grow, plateau, and get revitalized? How do they get creatively destroyed? Disruptive technologies or business models typically emerge from outside of the in

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The GLOBAL RULE of THREE Competing with Conscious Strategy

The Global Rule of Three “Coming out of the current COVID crisis, many expect further industry consolidation across sectors. The Global Rule of Three lifts the curtain on what this future could look like. The book is packed with great insights into the dynamic forces shaping most industries: above all, that those who know how to truly serve will be the long term winners.” —Paul Polman, Co-founder and Chair, IMAGINE and former CEO, Unilever “Congratulations for writing a seminal book on how industries evolve, grow, plateau and revitalize over time! Simultaneous coexistence of both the volume driven full line competitors (oligopoly) and the margin driven niche players (monopolistic competitors) is unique to competitive positioning Globally.” —Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus), Kellogg School of Management, Northwestern University, USA “The Global Rule of Three is an eye opener! It provides a blue print on how to compete globally especially against growing competition from Multinationals from the Emerging Markets such as China and India. Buy it, you will like it!” —Ram Charan, Best-Selling Author and Advisor to Global Enterprises “The Global Rule of Three offers a plethora of historical as well as contemporary examples to chronicle the evolution of hypercompetition leading up to the current pan-­ industrial revolution. A must read for every manager interested in the spiraling competition from multinationals of emerging markets such as China and India.” —Richard D’Aveni, Bakala Professor of Strategy, Tuck School of Business, Dartmouth College, USA “The merger of T-Mobile U.S.A. and Sprint is a great example of the Rule of Three. The next battleground in global wireless networks will be won by those companies that implement strategies to take advantage of the Global Rule of Three. This is just the tip of the iceberg and will be followed by shakeout of streaming services. The Global Rule of Three will provide leaders an invaluable guide on how to navigate the turbulent waters ahead.” —Ralph de la Vega, Former Vice-Chairman, AT&T, and Founder of the De La Vega Group, USA “The Global Rule of Three is the international extension of Jag Sheth’s original insights into the strategic path of industries from telecom and media, to finance, manufacturing, services, and consumer products. He offers more than compelling theory, but also proven realities. This book reveals the ongoing competitive strategic priorities

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large global enterprises use to become number one or two competitors globally through their leveraging large domestic market advantages for companies from nations such as China and India. There is no book like this with such clear vision through the fog of competitive battle and no top leader who can risk not gaining this insight.” —Jeffrey A. Sonnenfeld, Senior Associate Dean for Leadership Studies and Lester Crown Professor of Leadership Practice, Yale School of Management, Yale University, U

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