The Anti-marginalization Device

This chapter analyses the role of sagre in rural communities in Italy. Focusing on the case study of San Rocco and its Ravioli festival, it shows sagre as devices used by the communities in order to counter the socioeconomic and cultural impact of rural m

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Food Festivals and Local Development in Italy A Viewpoint from Economic Anthropology

Food Festivals and Local Development in Italy

Michele Filippo Fontefrancesco

Food Festivals and Local Development in Italy A Viewpoint from Economic Anthropology

Michele Filippo Fontefrancesco University of Gastronomic Sciences Bra, Cuneo, Italy

ISBN 978-3-030-53320-5 ISBN 978-3-030-53321-2 https://doi.org/10.1007/978-3-030-53321-2

(eBook)

© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Contents

1 Tourism: Expectations and Local Initiatives The Meaning of Tourism Prospective of Tourism in San Giovanni Resisting Change The Affective Economy of Tourism Conclusion References

1 1 2 7 8 13 14

2 The Anti-marginalization Device Exploring a Landscape of Sagre San Rocco and Its Ravioli Festival A Festive Strategy Against Rural Marginalization A Broader Phenomenon Conclusion References

17 17 20 23 26 28 29

3 The Socialization Device Community, Festivals and Building Socialization Castellino and Its Food Festivals

33 33 35 v

vi

Contents

The Grape Harvest Festival of Lu Anatomy of a Device and Its Effects Conclusion References

41 50 58 59

4 The Reterritorialization Device Paths of Territorialization The Fasolà of Oltrepasso The Pink Asparagus of Mezzago The Functioning of the Device Conclusion References

63 63 66 72 85 88 88

5 The Development Device A Premise of Anthropology and the Economic Impact of Festivals The Case of Sant’Ambrogio Building the Base of the Economy The Economic Structure of the Sagra Stimulating Commerce The Tricky Path of Promoti