The Blind Spot

In our everyday world, we operate within a reality that we experience as “normal,” and which we do not question further, although it is actually man-made and designed. In design ethnography, however, we need to define this reality not simply as given, but

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Francis Müller

Design Ethnography Epistemology and Methodology Translated by Anna Brailovsky

SpringerBriefs in Anthropology

SpringerBriefs in Anthropology presents concise summaries of cutting-edge research and practical applications in all aspects of Anthropology. Featuring compact volumes of 85 to 125 pages, the series covers a range of content from professional to academic. Typical topics might include: a snapshot of a hot or emerging topic, a contextual literature review, timely report of state-of-the art analytical techniques, in-depth case study, presentation of core concepts that students must understand in order to make independent contributions. Briefs allow authors to present their ideas and readers to absorb them with minimal time investment. Briefs will be published as part of Springer’s eBook collection, with millions of users worldwide. In addition, Briefs will be available for individual print and electronic purchase. Briefs are characterized by fast, global electronic dissemination, standard publishing contracts, easy-to-use manuscript preparation and formatting guidelines, and expedited production schedules. We aim for publication 8-12 weeks after acceptance. Both solicited and unsolicited manuscripts are considered for publication in this series. Briefs can also arise from the scale up of a planned chapter. Instead of simply contributing to an edited volume, the author gets an authored book with the space necessary to provide more data, fundamentals and background on the subject, methodology, future outlook, etc. SpringerBriefs in Anthropology contain a number of distinct subseries focusing Anthropology and Ethics, Human Behavior and Biology, and Human Ecology. Please see the webpages for each subseries for a more precise description of each.

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Francis Müller

Design Ethnography Epistemology and Methodology

Francis Müller Zurich University of the Arts Zurich, Switzerland Translated by Anna Brailovsky NA Los Angeles, CA, USA

ISSN 2195-0806 ISSN 2195-0814 (electronic) SpringerBriefs in Anthropology ISBN 978-3-030-60395-3 ISBN 978-3-030-60396-0 (eBook) This book is an open access publication © The Author(s) 2021 Open Access This book is licensed under the terms of the Creative Commons Attribution 4.0 International License (, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made. The images or other third party material in this book are included in the book's Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the book's Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission