The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence
In recent years, against the background of media convergence, the advent of digitalisation has impacted the ecology of conventional media. The arrival of the new media that is the Internet challenged conventional radio and television media in every aspect
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Media Convergence and the Development Strategies of Radio and Television in China
Media Convergence and the Development Strategies of Radio and Television in China
Peng Duan
Media Convergence and the Development Strategies of Radio and Television in China
Peng Duan Communication University of China, Beijing, China
ISBN 978-981-33-4148-7 ISBN 978-981-33-4149-4 (eBook) https://doi.org/10.1007/978-981-33-4149-4 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
Contents
1 The Rise, Concept and Manifestations of Media Convergence . . . . . . 1.1 Concept and Research Overview of Media Convergence . . . . . . . . . 1.2 Impetuses to the Rise of Media Convergence . . . . . . . . . . . . . . . . . . . 1.2.1 Internal Impetuses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.2.2 External Forces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3 Manifestations of Media Convergence . . . . . . . . . . . . . . . . . . . . . . . . . 1.3.1 Microscopic Level: The Convergence of Media Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3.2 Mesoscopic Level: The Convergence of Organisational Structures, Production Processes and Product Forms . . . . . . 1.3.3 Macroscopic Level: The Convergence of the Media Industry, Media Regulation as Well as Media and Society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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