The Creation of the Extraordinary Perspectives on Luxury
Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the di
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Hannes Gurzki
The Creation of the Extraordinary Perspectives on Luxury
Applied Marketing Science / Angewandte Marketingforschung Series Editors Dieter Ahlert, Münster, Germany Christof Backhaus, Newcastle, UK Markus Blut, Newcastle, UK Christian Brock, Rostock, Germany Andreas Eggert, Paderborn, Germany Heiner Evanschitzky, Birmingham, UK Ina Garnefeld, Wuppertal, Germany Josef Hesse, Münster, Germany Hartmut H. Holzmüller, Dortmund, Germany Gopalkrishnan R. Iyer, Boca Raton, USA Lou Pelton, Denton, USA Jan Hendrik Schumann, Passau, Germany Arun Sharma, Miami, USA Florian von Wangenheim, Zürich, Switzerland David M. Woisetschläger, Braunschweig, Germany Nancy Wünderlich, Paderborn, Germany
The book series “Applied Marketing Science / Angewandte Marketingforschung” is designated to the transfer of top-end scientific knowledge to interested practitioners. Books from this series are focused – but not limited – to the field of Marketing Channels, Retailing, Network Relationships, Sales Management, Brand Management, Consumer Marketing and Relationship Marketing / Management. The industrial focus lies primarily on the service industry, consumer goods industry and the textile / apparel industry. The issues in this series are either edited books or monographs. Books are either in German or English language; other languages are possible upon request. Book volumes published in the series “Applied Marketing Science / Angewandte Marketingforschung” will primarily be aimed at interested managers, academics and students of marketing. The works will not be written especially for teaching purposes. However, individual volumes may serve as material for marketing courses, upper-level MBA- or Ph.D.-courses in particular. Prof. Dr. Dieter Ahlert, Universität Münster, Deutschland Prof. Dr. Christof Backhaus, Newcastle University, UK Prof. Dr. Markus Blut, Newcastle University, UK Prof. Dr. Christian Brock, Universität Rostock, Deutschland Prof. Dr. Andreas Eggert, Universität Paderborn, Deutschland Prof. Dr. Heiner Evanschitzky, Aston Business School, UK Prof. Dr. Ina Garnefeld, Universität Wuppertal, Deutschland Dr. Josef Hesse, Münster, Deutschland Prof. Dr. Hartmut H. Holzmüller, Technische Universität Dortmund, Deutschland Prof. Dr. Gopalkrishnan R. Iyer, Florida Atlantic University, USA Prof. Dr. Lou Pelton, University of North Texas, USA Prof. Dr. Jan Hendrik Schumann, Universität Passau, Deutschland Prof. Dr. Arun Sharma, University of Miami, USA Prof. Dr. Florian von Wangenheim, ETH Zürich, Schweiz Prof. Dr. David M. Woisetschläger, Technische Universität Braunschweig, Deutschland Prof. Dr. Nancy Wünderlich, Universität Paderborn, Deutschland
More information about this series at http://www.springer.com/series/12293
Hannes Gurzki
The Creation of the Extraordinary Perspectives on Luxury With a foreword by Prof. Dr. David Woisetschläger
Hannes Gurzki Braunschweig, Germany Dissertation Technische Universität Braunschweig, 2018
ISSN 2627-1982 ISSN 2627-2008 (electronic) Applied Marketing Science / Angewandte Marketingf
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