The Culture Factory Creativity and the Production of Culture
“Where are your factories that produce culture? Where are your painters, your composers, your architects, your writers, your filmmakers?” The book opens with Leonardo da Vinci and Qin Shi Huang asking embarrassed contemporary policy makers these questions
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Walter Santagata
The Culture Factory Creativity and the Production of Culture
Prof. Walter Santagata University of Turin Dipartimento di Economia “Cognetti de Martiis” Via Po 53 10123 Torino Italy [email protected] Translator Susan Finnel Via des Ambrois 2 10123 Torino Italy [email protected]
1) Originally published under the title “La fabbrica della cultura” by Societa` editrice il Mulino, Bologna, Italy, 2007 2) Translation into English: Susan Finnel ISBN 978-3-642-13357-2 e-ISBN 978-3-642-13358-9 DOI 10.1007/978-3-642-13358-9 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2010934757 # Springer-Verlag Berlin Heidelberg 2010 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Heidelberg, Germany Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Silvia, per la vita 1974–2006
Menander
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Acknowledgment
Some of the chapters in this book appear in print for the first time while others are reworkings of previously published essays written in recent years. I am grateful to my co-authors for their generous willingness to review texts on which we collaborated and to the friends and colleagues with whom I discussed many of the issues I deal with. My gratitude to Susan Finnel, who has been not only a translator, but also a careful reader and considerate counselor.
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Preface
Since the publication of the Italian edition, this has been a fortunate book. It is not easy to move ideas from the desk of an economist or sociologist to the desk of the Minister of Culture and this usually involves protracted mediation by think tanks, experts and political advisers. Actually the idea of working on a white paper on creativity, suggested in the Conclusions, first saw the light as the goal of a national commission of the Italian Ministry of Culture and afterwards became the subject of a book (Santagata 2009). It was after my experience working on the committee and writing the book that I decided to add a new chapter to this English edition: Two models of creativity: technological innovation and social quality. In it I develop the idea that creativity is vital not only because as a stimulus to technological inno
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