The Demand for International Football Telecasts in the United States
This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, I
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This mid-length monograph series invites contributions between 25,000– 50,000 words in length, and will consider the economic analysis of sports from all aspects, including but not limited to: the demand for sports, broadcasting and media, sport and health, mega-events, sports accounting, finance, betting and gambling, sponsorship, regional development, governance, competitive balance, revenue sharing, player unions, pricing and ticketing, regulation and anti-trust, and, globalization. Sports Economics is a rapidly growing field and this new series provides an exciting new publication outlet enabling authors to generate reach and impact.
More information about this series at http://www.springer.com/series/15189
Georgios Nalbantis • Tim Pawlowski
The Demand for International Football Telecasts in the United States
Georgios Nalbantis University of Tübingen Faculty of Economics and Social Sciences Tübingen, Baden-Württemberg Germany
Tim Pawlowski University of Tübingen Faculty of Economics and Social Sciences Tübingen, Baden-Württemberg Germany
Palgrave Pivots in Sports Economics ISBN 978-3-319-48074-9 DOI 10.1007/978-3-319-48075-6
ISBN 978-3-319-48075-6 (eBook)
Library of Congress Control Number: 2016956673 © The Editor(s) (if applicable) and The Author(s) 2016 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover illustration: Modern building window © saulgranda/Getty Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
EXECUTIVE SUMMARY
Since the nomination of the USA as hosts of the 1994 FIFA World Cup and particularly in the past decade, the country’s attachment to football (soccer), and the US football market, has progressed significantly. Despite this, however, little is known about the country’s relevant market. Football-related studies have predominantly focused on
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