The Dynamic STOF Model in Practice
What triggers companies to revise their original design choices in the business model? And what can be learnt from that to make new business models more robust towards a changing environment? As business models are dynamic rather than static, it is import
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Harry Bouwman • Henny De Vos • Timber Haaker Editors
Mobile Service Innovation and Business Models
Dr. Henny De Vos Dr. ir. Timber Haaker Telematica Instituut PO Box 589 7500 AN Enschede Netherlands [email protected] [email protected]
Dr. Harry Bouwman Delft University of Technology Fac. Technology, Policy & Management Jaffalaan 5 2628 BX Delft Netherlands [email protected]
This book is sponsored by the Freeband Communication Project Frux. More information: www.freeband.nl
ISBN: 978-3-540-79237-6
e-ISBN: 978-3-540-79238-3
Library of Congress Control Number: 2008926502 © 2008 Springer-Verlag Berlin Heidelberg This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, roadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Printed on acid-free paper 5 4 3 2 1 0 springer.com
Table of Contents
Freeband Preface ........................................................................................ix Science Preface ........................................................................................... xi Industry Preface ........................................................................................xiii Part I Theory Introduction.................................................................................................. 3 H. Bouwman, T. Haaker, and H. De Vos 1 Service Innovation and Business Models............................................ 9 H. Bouwman and E. Fielt 1.1 1.2 1.3 1.4 1.5 1.6 1.7
Services and Innovation: A First Positioning............................... 9 The Importance of Service Innovation and Services R&D ........ 11 Drivers and Trends for Service Innovation ................................ 14 A More Detailed View on Services............................................ 16 1.4.1 Types of Services .......................................................... 18 1.4.2 Electronic Services ........................................................ 20 Service Innovation ..................................................................... 22 New Service Development and Design...................................... 24 From Service Innovation to Business Models............................ 28
2 Conceptualizing the STOF Model ..................................................... 31 H. Bouwman, E. Faber, T. Haaker, B. Kijl, and M. De Reuver 2.1
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