The Four Speeches Every Leader Has to Know
This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the execu
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The Four Speeches Every Leader Has to Know
Bård Norheim · Joar Haga
The Four Speeches Every Leader Has to Know
Bård Norheim Department of Theology, Religion and Philosophy NLA University College Bergen, Norway
Joar Haga Department of Theology, Religion and Philosophy NLA University College Bergen, Norway
ISBN 978-3-030-19973-9 ISBN 978-3-030-19974-6 (eBook) https://doi.org/10.1007/978-3-030-19974-6 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Harvey Loake This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
How should a leader speak to motivate his audience? Should he promise success and progress, or should he appeal to a sense of duty? In his opening address to the House of Commons on May 13, 1940, Winston Churchill proclaimed: “I would say to the House, as I said to those who have joined this government: I have nothing to offer but blood, toil, tears and sweat…”. A leader is someone who invites followers, but how should the leader speak to move the audience? The leader wants to motivate his audience to follow him with action and dedication. Churchill speaks of suffering as he invites the audience to follow him into the future. Why doesn’t he promise success or appeal to a sense of duty? Churchill aims to speak with authority. In order to achieve this, he addresses suffering in what he thinks is a credible way. His aim is to persuade his listeners to take on suffering. He even tries to make suffering attractive. But how should the leader speak in order to address suffering in a credible way? In this book, we have developed a typology of four speeches to help t
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