The Future of Management in an AI World Redefining Purpose and Strat
“As business leaders look to AI to improve business performance, Jordi Canals and Franz Heukamp outline very successfully how AI can support critical decision-making. This book provides an invaluable tool for corporate reinvention.” —Luis Maroto, Presiden
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EDITED BY
JORDI CANALS FRANZ HEUKAMP
IESE Business Collection
The Palgrave Macmillan IESE Business Collection is designed to provide authoritative insights and comprehensive advice on specific management topics. The books are based on rigorous research produced by IESE Business School professors, covering new concepts within traditional management areas (Strategy, Leadership, Managerial Economics, etc.) as well as emerging areas of enquiry. The collection seeks to broaden the knowledge of the business field through the ongoing release of titles, with a humanistic focus in mind. More information about this series at http://www.palgrave.com/gp/series/14856
Jordi Canals · Franz Heukamp Editors
The Future of Management in an AI World Redefining Purpose and Strategy in the Fourth Industrial Revolution
Editors Jordi Canals IESE Business School University of Navarra Barcelona, Spain
Franz Heukamp IESE Business School University of Navarra Barcelona, Spain
IESE Business Collection ISBN 978-3-030-20679-6 ISBN 978-3-030-20680-2 (eBook) https://doi.org/10.1007/978-3-030-20680-2 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © vska/Alamy Stock Vector This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
The current technology revolution is reshaping industries, disrupting existing business models, making traditional companies obsolete, and generating social change and anxiety. In particular, the emerging new world of big data that empowers Artificial Intelligence (AI) is redefining some basic principles on decision-making in organizations, and has the potential to make
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