The Manipulation of Choice Ethics and Libertarian Paternalism

This timely book makes a forceful argument that the analyses from behavioral economists are incomplete, the policies advocated by libertarian paternalists are misguided and unethical, and both actually reinforce the cognitive biases and dysfunctions that

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Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2016-03-27

THE MANIPULATION OF CHOICE

10.1057/9781137313577 - The Manipulation of Choice, Mark D. White

10.1057/9781137313577 - The Manipulation of Choice, Mark D. White

Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2016-03-27

Ethics and Libertarian Paternalism Mark D. White

10.1057/9781137313577 - The Manipulation of Choice, Mark D. White

Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2016-03-27

The Manipulation of Choice

THE MANIPULATION OF CHOICE

Copyright © Mark D. White, 2013. All rights reserved.

Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–1–137–28776–2 Library of Congress Cataloging-in-Publication Data White, Mark D., 1971– The manipulation of choice : ethics and libertarian paternalism / Mark D. White. p. cm. Includes index. ISBN 978–1–137–28776–2 (alk. paper)— ISBN 978–1–137–28775–5 (alk. paper) 1. Economics—Psychological aspects. 2. Decision making. 3. Social choice. 4. Welfare economics. I. Title. HB74.P8W49 2013 330.01⬘9—dc23

2012029970

A catalogue record of the book is available from the British Library. Design by Newgen Imaging Systems (P) Ltd., Chennai, India. First edition: January 2013 10 9 8 7 6 5 4 3 2 1

10.1057/9781137313577 - The Manipulation of Choice, Mark D. White

Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2016-03-27

First published in 2013 by PALGRAVE MACMILLAN® in the United States— a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010.

Acknowledgments

vii

Introduction: We Start with a Donut . . .

ix

Chapter 1 The Problems with Traditional Economic Models of Choice

1

Chapter 2 How Behavioral Economics Makes the Same Mistakes

23

Chapter 3 How Behavioral Economics Met Law and Economics and Begat Nudge

43

Chapter 4 Why Nudges Can’t Do What They Promise

61

Chapter 5 Why Nudges Are Unethical

81

Chapter 6 All Nudges Are Not Created Equal

103

Chapter 7 Why Choice Matters So Much—and What Can Be Done to Preserve It

127

10.1057/9781137313577 - The Manipulation of Choice, Mark D. White

Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2016-03-27

Contents

Copyright material from www.palgraveconnect.com - licensed to University of Sydney - PalgraveConnect - 2016-03-27

vi CONT ENT S

Notes 151

Further Reading 173

Index 179

10.1057/9781137313577 - The Manip