The marginal cost of complexity

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The marginal cost of complexity analysis of picking costs in a warehouse reveals the operational implications of stocking additional products -

Michael Gering Complexity is an important issue in supply chain

laid out so that the items picked would not deviate significantly from the order in which they would be used in the stores. Within these constraints the layout had been optimised to minimise travelling time within the warehouse. The warehouse cost nine

manu geinent; new products, new channels and new customers generate revenue hut also generate cost.

While saies ¡nana gers tend to argue that an

additional product generates 'on top' revenue, operations directors tend to argue that additional complexity brings disproportionate costs, often

million dollars per year to run.

hidden. Resolving such issues involves understanding the marginal cost of extra complexity.

Table 1

Cost Driver

Activity

This article looks at the marginal cost of complexity. lt tises the simple but real example of picking costs in a warehouse to understand the operational implication of a marginal stock keeping unit (SKU) and therefore the implications of complexity.

000 $

Picking trays: normal items 4.478 cases 652 cases Picking trays: small items 626 pallets Replenishing cases: normal

Although the structure costs are sunk costs, the

items

¡na rginal operational cost mas' be calculated. Putting

Replenishing cases: small

u cost on marginal complexity helps operationalise decisions on proliferation.

items Goods receiving Outward inspection

Fixed personnel costs Rent, energy and maintenance

-oo0oo-

Modelling the cost of a warehouse

270 pallets

Volume Cost (000) per driver

15,848

4,942 348

0.28 0.13 1.80

170

1.59

310 pallets 518 210 containers 291 925 fixed fixed fixed 1,545 fixed

0.60 0.72 fixed fixed

9,016

Total

The first step in understanding complexity in a warehouse is to understand the cost structure. This

can be done

using an activity based costing

approach, that is by dividing the cost into segments and by understanding the cost driver associated in

In

Table

I

we see the cost breakdown of the

warehouse in question. Each line represents an activity and against each activity is the associated cost. In the first line we see that the cost per annum of picking normal items is 4478 thousand dollars.

each segment.

The warehouse in question is the central warehouse of a large German grocery chain. It is one of eighteen similar warehouses and, in 1995, had a throughput of just over 500 million dollars per annum with a range of 6500 different stock keeping units. It is split into two sections. one for normai items and a separate picking stage for small items. The warehouse was

The cost driver for picking normal items is the

number of cases to be picked less cases imply less

picking and proportionally less picking costs. Dividing the cost of picking by the number of cases picked gives a factor of 28 cents per case picked. Picking small items from the separate

29

picking stage cost 652 thousand dollar