The Netherlands: Growing Market, Shifting Segments
This chapter illuminates how the Dutch fitness sector is organized and describes participation in fitness as well. Secondary data sources were analysed and a literature study has been carried out. The results describe a picture of an industry that has und
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Introduction The Netherlands is internationally known for its numerous voluntary sport clubs that form the core of the Dutch sport system (Van der Werff, Hoekman‚ & Van Kalmthout, 2015). Although voluntary sport clubs still are the main sport providers, the provision by commercial parties is rapidly increasing and of particular relevance in the Dutch sport infrastructure. The fitness sector has grown rapidly in the past decades (Hover, Hakkers‚ & Elling-Machartzki, 2012). Nowadays fitness is the most practiced sport in The Netherlands. Fitness in The Netherlands is largely rooted in the commercial sector. NL Actief is the national P. Hover (B) Mulier Institute, Utrecht, The Netherlands e-mail: [email protected] R. Hoekman Radboud Social and Cultural Research (RSCR), Department of Sociology, Radboud University, Nijmegen, The Netherlands e-mail: [email protected] © The Author(s) 2020 J. Scheerder et al. (eds.), The Rise and Size of the Fitness Industry in Europe, https://doi.org/10.1007/978-3-030-53348-9_14
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association of recognised sport and movement centres, it was previously named Fit!vak. Centres that are affiliated with NL Actief have been inspected and certified and represent a specified service level. Country facts Geographical, demographical and economic indicators Capital Geographical size (km2 ; 2014)a Population (2019)b Urbanisation rate (%; 2018)c GDP (euro per capita; 2018)d Annual net earnings average (Single person without children, 100% of AW, in euro; 2018)e EU membership since Health and sports related indicators Prevalence of overweight among adults (BMI ≥ 25, %; 2016)h Share of physical inactive population (aged 15 or older) (%; 2017)i Share of sportive population (aged 15 or older) (%; 2017)i Fitness related indicators Percentage of total population with fitness club membership (2017)f Percentage of population (aged 15 or older) with fitness club membership (2017)g Fitness club members (2017)f Numbers of clubs (2017)f Fitness and health club industry revenue (excl. VAT, million euro; 2017)g Average membership fee/month (incl. VAT, euro; 2017)g Average membership fee as percentage of disposable income (%; 2017)g
Amsterdam 41,540 17,282,163 91.5 41,500 35,863.46 1958 62.6 4.5 66.1 17.0 20.3 2,900,000 2,000 1,346 37.3 1.9
Notes Sportive population: share of population that did not indicate ‘never’ on the question: ‘How often do you exercise or play sport?’ (Answering possibilities: 5 times a week or more, 3–4 times a week, 1–2 times a week, 1–3 times a month, less often, never); Physical inactive population: share of population that indicated at least one day on one of the following three questions: ‘In the last 7 days, on how many days did you do vigorous physical activity like lifting heavy things, digging, aerobics or fast cycling?’, ‘In the last 7 days, on how many days did you do moderate physical activity like carrying light loads, cycling at normal pace or doubles tennis? Please do not include walking’ and ‘In the last 7 days, on how many days did
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