The Neuroscientific Basis of Successful Design How Emotions and Perc
The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving fro
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Marco Maiocchi
The Neuroscientific Basis of Successful Design How Emotions and Perceptions Matter
SpringerBriefs in Applied Sciences and Technology PoliMI SpringerBriefs
Editorial Board Barbara Pernici, Milano, Italy Stefano Della Torre, Milano, Italy Bianca M. Colosimo, Milano, Italy Tiziano Faravelli, Milano, Italy Roberto Paolucci, Milano, Italy Silvia Piardi, Milano, Italy
More information about this series at http://www.springer.com/series/11159 http://www.polimi.it
Marco Maiocchi
The Neuroscientific Basis of Successful Design How Emotions and Perceptions Matter
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Marco Maiocchi Department of Design Polytechnic University of Milan Milan Italy
ISSN 2282-2577 ISSN 2282-2585 (electronic) SpringerBriefs in Applied Sciences and Technology ISBN 978-3-319-02800-2 ISBN 978-3-319-02801-9 (eBook) DOI 10.1007/978-3-319-02801-9 Library of Congress Control Number: 2014956193 Springer Cham Heidelberg New York Dordrecht London © The Author(s) 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
Preface
Design, as a discipline, is rapidly evolving and expanding its field of applications and interests, out of the boundaries of traditional products and interior design domains; researchers are focusing their attention towards the development of material and nonmaterial products and systems, including communication strategies, services and industrial and social organizations. At the same time, Design theories and methodologies evolve and gain importance out of the usual domain of product design, and design cultures provide the basis to drive trans-disciplinary approaches to afford complex and troublesome problems. In the field of Design theory, a growing attention is dedicated to recent discoveries produced by brain sciences and this new contribution of knowledge seems to influence considerably the re-thinking of project cultures and design
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