The Performance of Place and Tourist Performativity Through Bungee Jumping On and Offline
This chapter analyzes how adventure is commodified through place, spectacle and embodied action. It provides a case study of the performance of place and tourist performativity through bungee jumping, considered (and promoted) as the iconic adventure acti
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Labour Policies, Language Use and the ‘New’ Economy The Case of Adventure Tourism Kellie Gonçalves
Language and Globalization
Series Editors Sue Wright University of Portsmouth Portsmouth, UK Helen Kelly-Holmes FAHSS University of Limerick Castletroy Limerick, Ireland
In the context of current political and social developments, where the national group is not so clearly defined and delineated, the state language not so clearly dominant in every domain, and cross-border flows and transfers affects more than a small elite, new patterns of language use will develop. This series aims to provide a framework for reporting on and analysing the lingustic outcomes of globalization and localization. More information about this series at http://www.palgrave.com/gp/series/14830
Kellie Gonçalves
Labour Policies, Language Use and the ‘New’ Economy The Case of Adventure Tourism
Kellie Gonçalves English Department University of Cologne Cologne, Germany
Language and Globalization ISBN 978-3-030-48704-1 ISBN 978-3-030-48705-8 (eBook) https://doi.org/10.1007/978-3-030-48705-8 © The Editor(s) (if applicable) and The Author(s) 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover ilustration: Alois Rettenbacher This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
For Núbia and Alois—my best adventure yet!
Acknowledgments
This book has been a long time in the making and there are so many individuals I would like to thank for their assistance, encouragement and support that came in many different forms. This book is based on a mobile, ethnographic study that officially began in Interlaken, Switzerland in 2010 although the idea of such a study started brewing years earlier. Living in a small community that economi
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