The Research on Functional Mechanism of Earthquake Rumors and Coping Strategy
In the modern environment, with the adoption of flexible disorderly network transmission, the spreading force of the earthquake rumors becomes faster and stronger. Some of the rumors in the transmission often change, which is the memory errors of the rece
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The Research on Functional Mechanism of Earthquake Rumors and Coping Strategy Huifeng Zhang, Feng Wang, Na Cui and Ziqi Wang
Abstract In the modern environment, with the adoption of flexible disorderly network transmission, the spreading force of the earthquake rumors becomes faster and stronger. Some of the rumors in the transmission often change, which is the memory errors of the receivers and transmitters, which is all the more due to every man’s own intentional and unintentional subjective feelings in the process of communication. We also know that the earthquake rumors refer to adopting a variety of communication channels (media) to transfer the information related to things, events and unproven elaborated or interpreted problems that attract the attention of the public. So this paper is aimed at, take earthquake rumors for example referring to the literature and traditional media news reports about the earthquake rumors to understand the process of earthquake rumors, spread audience, media and public managers. Lastly, the problems and countermeasures will be identified and discussed through studying the relevant literature and the authors’ personal understandings of rumors in the media under China’s media environment. Keywords Earthquake rumors strategy
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Functional mechanism
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Social risk
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Coping
64.1 Introduction Rumors can easily induce emergencies, even escalate and trigger panics in society [26]. Earthquake rumors refer to the social rumors with the most public attention, high incidence and big impact, which probably trigger the greatest panics [24]. But rumors can not be eliminated completely either from a society or from an H. Zhang (B) · Z. Wang Institute of Emergency Management and Reconstruction in Post-disaster, Sichuan University, Chengdu 610064, People’s Republic of China e-mail: [email protected] F. Wang · N. Cui Seismological Bureau of Shandong Province, Jinan 250014, People’s Republic of China © Springer Science+Business Media Singapore 2017 J. Xu et al. (eds.), Proceedings of the Tenth International Conference on Management Science and Engineering Management, Advances in Intelligent Systems and Computing 502, DOI 10.1007/978-981-10-1837-4_64
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organization. Researches about rumors include work in economics, sociology and psychology, etc. Economists have kept their watchful eyes on rumors both from a theoretical and an empirical point of view, like price and market selection [2]. Sociologists’ researches mainly focus on the effects of rumors on management and policymaking. Psychologists’ researches attach importance to the role of uncertainty, anxiety, and psychology of rumors. In the fields of journalism and communication, related researches by drawing on the differential equations to figure out the rumors spreading simulation model [18]. Zeccola [23] proposed to minimize the negative social utility of rumors spreading in the control of situation so as to improve the rumors management in emergency and yield positive social utility. Earthquake rumors are
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