The Role of Corporate Sustainability in Asian Development A Case Stu

This book examines the challenges faced by seven multinational companies - Intel, Lenovo, Samsung Electronics, ZTE, BMW Hyundai Motor Company, Mahindra and Mahindra - in their endeavour to contribute to the economic, environmental and social developm

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Gilbert Lenssen Jay Hyuk Rhee Fabien Martinez Editors

The Role of Corporate Sustainability in Asian Development A Case Study Handbook in the Automotive and ICT industries

Advances in Business Ethics Research A Journal of Business Ethics Book Series Volume 7

Series Editors Deborah C. Poff, Brandon University Alex C. Michalos, Brandon University Editorial Board Stephen Brammer, University of Bath E. Holly Buttner, University of North Carolina at Greensboro Nobuyuki Chikudate, Asia University Michelle Greenwood, Monash University Simon Shun-Man Ho, University of Macau Kit-Chun Joanna Lam, The University of Hong Kong Thomas Maak, ESADE Business School Gedeon J. Rossouw, University of Pretoria Scott Vitell, University of Mississippi

More information about this series at http://www.springer.com/series/8805

Gilbert Lenssen  •  Jay Hyuk Rhee Fabien Martinez Editors

The Role of Corporate Sustainability in Asian Development A Case Study Handbook in the Automotive and ICT Industries

Editors Gilbert Lenssen ABIS - The Academy of Business in Society Ixelles, Brussels, Belgium

Jay Hyuk Rhee International Business/Strategy Korea University Business School Seoul, South Korea

Fabien Martinez Uccle, Brussels Hoofdst.ge., Belgium

Advances in Business Ethics Research ISBN 978-3-319-45158-9    ISBN 978-3-319-45160-2 (eBook) DOI 10.1007/978-3-319-45160-2 Library of Congress Control Number: 2016952863 © Springer International Publishing Switzerland 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Preface

Corporate social responsibility (CSR) has been attracting increasing attention from the popular and business media. Popular business magazines i