Tourists and Augmented and Virtual Reality Experiences
Virtual, augmented, and mixed reality are technologies that are slated to significantly transform tourism experiences in the next few years. Although these technologies have been around for quite some time, they have only recently appeared to be ready for
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Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Definition of Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Acceptance of VR and AR by Tourists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Use Moments for VR and AR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VR/AR for Travelling Users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pre-Travel Phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . During the Trip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Post-Travel Phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VR/AR for Non-travelling Users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gaps, Influence on the Tourism Sector, and Expected Future Developments . . . . . . . . . . . . . . Gaps and Future Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence of IT-Enabled Experiences on the Tourism Sector . . . . . . . . . . . . . . . . . . . . . . . . . The Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Abstract Virtual, augmented, and mixed reality are technologies that are slated to significantly transform tourism experiences in the next few years. Although these technologies have been around for quite some time, they have only recently appeared to be ready for mainstream adoption and able to provide a high-quality substitutive experience (in the case of virtual reality) and a good augmentation of the experience (in the case of augmented reality). In this chapter, we first review how these technologies can be used in the different stages of travel, as a
J. Bulchand-Gidumal () E. William Institute for Sustainable Tourism and Economic Development (TIDES), University of Las Palmas de Gran Canaria, Las Palmas, Spain e-mail: [email protected]; [email protected] © Springer Nature Switzerland AG 2020 Z. Xiang et al. (eds.), Handbook of e-Tourism, https://doi.org/10.1007/978-3-030-05324-6_60-1
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complement to and augmentation for a travel process. We then review how they can be used to substitute the tourism experience, allowing tourists to enjoy an experience without travelling. We end with a discussion of the main gaps
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