Toward a Better Understanding of Rule-Breaking Market Behavior Insig
This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behav
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Ann-Kathrin Veenendaal
Toward a Better Understanding of Rule-Breaking Market Behavior Insights from Performance Breakthroughs in Sports
Contributions to Management Science
More information about this series at http://www.springer.com/series/1505
Ann-Kathrin Veenendaal
Toward a Better Understanding of Rule-Breaking Market Behavior Insights from Performance Breakthroughs in Sports
Ann-Kathrin Veenendaal Steinbeis University Berlin Berlin, Germany
Dissertation Steinbeis University Berlin, 2018 All illustrations except Figure 2.7 by Christiane Haas, Leipzig ISSN 1431-1941 ISSN 2197-716X (electronic) Contributions to Management Science ISBN 978-3-030-16106-4 ISBN 978-3-030-16107-1 (eBook) https://doi.org/10.1007/978-3-030-16107-1 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Foreword
This is an extraordinary dissertation. To begin, the value of the work is exceptional. Although business innovation is widely desired, the reality is that many more organizations aspire to it than achieve it. This book provides a deep analysis of the most radical innovations, those that can both create practical novelty and overcome market resistance. The underappreciated challenge of succeeding despite habit-driven resistance is what makes these rulebreaking innovations. The dissertation draws general characteristics from actual cases of rule-breaking innovations. It then turns these into recommendations for specific actions that a firm’s employees can use to facilitate rule-breaking innovations. The methodological approach of the work is equally extraordinary. The author wisely chose the domain of sports where the success of rule-breaking innovations is made transparen
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