Toward a New Public Diplomacy Redirecting U.S. Foreign Policy

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that

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10.1057/9780230100855 - Toward a New Public Diplomacy, Edited by Philip Seib

Copyright material from www.palgraveconnect.com - licensed to National Dong Hwa University - PalgraveConnect - 2014-04-09

Toward a New Public Diplomacy

Palgrave Macmillan Series in Global Public Diplomacy Series editors:

At no time in history has public diplomacy played a more significant role in world affairs and international relations. As a result, global interest in public diplomacy has escalated, creating a substantial academic and professional audience for new works in the field. This series examines theory and practice in public diplomacy from a global perspective, looking closely at public diplomacy concepts, policies, and practices in various regions of the world. The purpose is to enhance understanding of the importance of public diplomacy, to advance public diplomacy thinking, and to contribute to improved public diplomacy practices. The editors welcome submissions from scholars and practitioners representing a range of disciplines and fields (including diplomacy, international relations, international communications, public relations, political science, global media, marketing/ advertising) and offering diverse perspectives. In keeping with its global focus, the series encourages non-U.S.-centric works and comparative studies. Toward a New Public Diplomacy: Redirecting U.S. Foreign Policy Edited by Philip Seib

10.1057/9780230100855 - Toward a New Public Diplomacy, Edited by Philip Seib

Copyright material from www.palgraveconnect.com - licensed to National Dong Hwa University - PalgraveConnect - 2014-04-09

Kathy Fitzpatrick, Quinnipiac University, USA Philip Seib, University of Southern California, USA

Redirecting U.S. Foreign Policy

Edited by Philip Seib

10.1057/9780230100855 - Toward a New Public Diplomacy, Edited by Philip Seib

Copyright material from www.palgraveconnect.com - licensed to National Dong Hwa University - PalgraveConnect - 2014-04-09

Toward a New Public Diplomacy

TOWARD A NEW PUBLIC DIPLOMACY

Copyright © Philip Seib, 2009. First published in 2009 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmil