Towards Post-Growth Creative Economies? Building Sustainable Cultural Production in Argentina
The ecological crisis and the continued downturn in capitalist economies mean that there is now an urgent need for the creative and cultural industries to offer more genuinely alternative and sustainable models of organising and production. In this chapte
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Towards Post-Growth Creative Economies? Building Sustainable Cultural Production in Argentina Mark Banks and Paula Serafini
Abstract The ecological crisis and the continued downturn in capitalist economies mean that there is now an urgent need for the creative and cultural industries to offer more genuinely alternative and sustainable models of organising and production. In this chapter, we highlight the existence and emergence of some incipient ‘ecological’, ‘alternative’ or ‘post-growth’ forms of cultural industries production that appear to offer different ways of thinking and doing the creative economy. First, we discuss the current state of cultural policy in relation to the ecological crisis, and argue for ‘post-growth’ as an avenue for rethinking and restructuring cultural economies. We then draw on empirical work undertaken by one of us (Serafini) in Argentina, to illustrate how in a post-crisis context, post-growth or post-extractivist and ecological imaginaries are already underpinning new forms of socially aggregating and sustainable cultural production. We conclude by arguing that the creative economy must be made more genuinely sustainable in all locations in order to help counter any further intensification of an already established set of economic and ecological problems and crises. Keywords Post-growth · Extractivism · Creative economy · Cultural production · Sustainability · Cooperatives
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Introduction
In the light of ecological crisis and the continued downturn in capitalist economies, there is now an urgent need for the creative and cultural industries to offer more genuinely alternative and sustainable models of organising and production. By this we mean ways of making cultural goods that do not rest on assumptions of (neoliberal) capitalist economy or champion the virtues of expansive and unchecked M. Banks (*) · P. Serafini CAMEo Research Institute for Cultural and Media Economies, University of Leicester, Leicester, UK e-mail: [email protected]; paula.serafi[email protected] © Springer Nature Switzerland AG 2020 I. Kiriya et al. (eds.), The Industrialization of Creativity and Its Limits, Science, Technology and Innovation Studies, https://doi.org/10.1007/978-3-030-53164-5_2
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M. Banks and P. Serafini
‘growth’, but seek instead to challenge these conventional (and now increasingly failing) understandings, norms and practices. Therefore, in this chapter, we wish to highlight the existence and emergence of some incipient forms of cultural industries production that appear to offer different ways of ‘thinking and doing’ the creative economy.1 We will draw on our own shared theoretical interests in ‘post-growth’ thinking and on the particular empirical work undertaken by one of us (Serafini) in Argentina, to provide a case illustration of how post-growth, or more precisely postextractivist and ecological imaginaries are productively combining to effect new forms of socially aggregating and sustainable cultural production. Our broader point, however, is that the creative economy mus
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