Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island
This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the
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Nur Sabahiah Abdul Sukor Nur Khairiyah Basri
Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island Intervention Ideas to Promote Sustainable Transport 123
SpringerBriefs on Case Studies of Sustainable Development Series editors Asit K. Biswas, Third World Centre for Water Management, Los Clubes, Atizapan, Mexico Cecilia Tortajada, Los Clubes, Atizapan, Mexico
The importance of sustainable development has been realized for at least 60 years, even though the vast majority of people erroneously think this concept originated with the Brundtland Commission report of 1987 on Our Common Future. In spite of at least six decades of existence, we only have some idea as to what is NOT sustainable development rather than what is. SpringerBriefs on Case Studies of Sustainable Development identify outstanding cases of truly successful sustainable development from different parts of the world and analyze enabling environments in depth to understand why they became so successful. The case studies will come from the works of public sector, private sector and/or civil society. These analyses could be used in other parts of the world with appropriate modifications to account for different prevailing conditions, as well as text books in universities for graduate courses on this topic. The series of short monographs focuses on case studies of sustainable development bridging between environmental responsibility, social cohesion, and economic efficiency. Featuring compact volumes of 50 to 125 pages (approx. 20,000–70,000 words), the series covers a wide range of content—from professional to academic—related to sustainable development. Members of the Editorial Advisory Board: Mark Kramer, Founder and Managing Director, FSG, Boston, MA, USA Bernard Yeung, Dean, NUS Business School, Singapore.
More information about this series at http://www.springer.com/series/11889
Nur Sabahiah Abdul Sukor Nur Khairiyah Basri
Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island Intervention Ideas to Promote Sustainable Transport
123
Nur Sabahiah Abdul Sukor School of Civil Engineering Universiti Sains Malaysia Nibong Tebal, Penang Malaysia
Nur Khairiyah Basri School of Civil Engineering Universiti Sains Malaysia Nibong Tebal, Penang Malaysia
ISSN 2196-7830 ISSN 2196-7849 (electronic) SpringerBriefs on Case Studies of Sustainable Development ISBN 978-981-13-2504-5 ISBN 978-981-13-2505-2 (eBook) https://doi.org/10.1007/978-981-13-2505-2 Library of Congress Control Number: 2018955158 © The Author(s) 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general de
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