Understanding Public Diplomacy in East Asia Middle Powers in a Troub

Set against the backdrop of tensions in East Asia, this book analyzes how East Asia's "new middle powers" and emerging powers employ public diplomacy as a key element of their foreign policy strategy and in so doing influence regional power dynamics. The

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Advisory Board: Mai’a K. Davis Cross, ARENA Centre for European Studies, Norway Nicholas J. Cull, University of Southern California, USA Teresa LaPorte, University of Navarre, Spain Donna Lee, University of Kent, United Kingdom Jan Melissen, Netherlands Institute of International Relations Clingendael and University of Antwerp, Belgium Abeer Najjar, American University of Sharjah, United Arab Emirates William A. Rugh, Former U.S. Ambassador to Yemen and United Arab Emirates, USA Cesar Villanueva Rivas, Universidad Iberoamericana, Mexico Li Xiguang, Tsinghua University, China At no time in history has public diplomacy played a more significant role in world affairs and international relations. As a result, global interest in public diplomacy has escalated, creating a substantial academic and professional audience for new works in the field. This series examines theory and practice in public diplomacy from a global perspective, looking closely at public diplomacy concepts, policies, and practices in various regions of the world. The purpose is to enhance understanding of the importance of public diplomacy, to advance public diplomacy thinking, and to contribute to improved public diplomacy practices. The editors welcome submissions from scholars and practitioners representing a range of disciplines and fields (including diplomacy, international relations, international communications, public relations, political science, global media, marketing/ advertising) and offering diverse perspectives. In keeping with its global focus, the series encourages non-U.S.-centric works and comparative studies. Toward a New Public Diplomacy: Redirecting U.S. Foreign Policy Edited by Philip Seib Soft Power in China: Public Diplomacy through Communication Edited by Jian Wang Public Diplomacy and Soft Power in East Asia Edited by Sook Jong Lee and Jan Melissen The Practice of Public Diplomacy: Confronting Challenges Abroad Edited by William A. Rugh

The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989–2001 Nicholas J. Cull Beyond Cairo: US Engagement with the Muslim World Darrell Ezell Collaborative Public Diplomacy: How Transnational Networks Influenced American Studies in Europe Ali Fisher Religion and Public Diplomacy Edited by Philip Seib Communicating India’s Soft Power: Buddha to Bollywood Daya Kishan Thussu European Public Diplomacy Edited by Mai’a K. Davis Cross and Jan Melissen The Challenge of Public Diplomacy James Thomas Snyder Shaping China’s Global Imagination: Branding Nations at the World Expo Jian Wang Front Line Public Diplomacy: How US Embassies Communicate with Foreign Publics William A. Rugh China and Taiwan in Central America: Engaging Foreign Publics in Diplomacy Colin R. Alexander Turkey’s Public Diplomacy Edited by B. Senem Çevik and Philip Seib US Public Diplomacy and Democratization in Spain : Selling Democracy? Edited by Francisco J. Rodr íguez, Lorenzo Delgado, and Nicholas J. Cull Understanding Public Diplomacy in East Asia: Middle Powers in a Troubled Region Edited