Uniform Across-the-Board Promotions
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers an
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Marc-Oliver Jauch
Uniform Acrossthe-Board Promotions
Contributions to Management Science
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Marc-Oliver Jauch
Uniform Across-the-Board Promotions
Dr. Marc-Oliver Jauch Munich Germany
Dissertation awarded Summa cum Laude by the Karlsruhe Institute of Technology (KIT), Germany, on January 14, 2014. Committee members: Prof. Dr. K.-H. Waldmann, Prof. Dr. M. Klarmann, Prof. Dr. M. Ruckes and Prof. Dr. B. Neibecker
ISSN 1431-1941 ISSN 2197-716X (electronic) ISBN 978-3-319-07114-5 ISBN 978-3-319-07115-2 (eBook) DOI 10.1007/978-3-319-07115-2 Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2014941095 © Springer International Publishing Switzerland 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Acknowledgements
I would like to thank Martin, my Doktorvater, and the team from the KIT chair, for all the inspiring discussions and guidance to make this book possible. Thanks to my wife, Christiane, without your love, help and active support this book would probably never have been published. I am very lucky to have you. Particularly I want to thank my parents for always having given me your love and encouragement regardless of what I was up to a
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