User-Oriented Appropriateness A Theoretical Model of Written Text on
Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using tra
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User-Oriented Appropriateness A Theoretical Model of Written Text on Facebook for Improved PR Communication
User-Oriented Appropriateness
Benjamin Gust
User-Oriented Appropriateness A Theoretical Model of Written Text on Facebook for Improved PR Communication
Benjamin Gust Technische Hochschule Mittelhessen Gießen, Germany Dissertation University of Salford, United Kingdom, 2016
ISBN 978-3-658-29998-9 ISBN 978-3-658-29999-6 (eBook) https://doi.org/10.1007/978-3-658-29999-6 © Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer Gabler imprint is published by the registered company Springer Fachmedien Wiesbaden GmbH part of Springer Nature. The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany
Acknowledgement This thesis was a journey I could not have done without the help of numerous colleagues, friends and my family. First, I would like to thank my supervisors Prof. Dr. Ben Light and Prof. Dr. Seamus Simpson for everything they have done for me. Thank you for all the helpful discussions, for sharing your honest thoughts, giving advise and – last but not least – for all the Skype and FaceTime meetings. It was a real pleasure to work with you. You did a great job! Also, I’d like to thank some scholars and companions for their inspiration and the faith they have put in me. Prof. Dr. Rainer Janz, Prof. Dr. Sarah Worley, Prof. Dr. Donna Weimer and Prof. Dr. Walter Krämer, thank you for your trust and confidence. Furthermore, I am more than grateful for all my friends and family. Thank you Alexander, Andrea, Anika, Anke, Jonas, Lesley, Linda, Mareike, Mechthild and Michael. You have always been there to for me if I needed someone to discuss my very raw thoughts - and never complained about anything. And finally, thanks Chris, thanks mum and thanks T
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