Using Paired Constraints to Solve The Innovation Problem
This book defines innovation as both a problem and a problem-solving process. It allows readers to approach innovation as a straight-forward problem solving process, and teaches them the paired constraint process to solve specific innovation problems. The
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Using Paired Constraints to Solve The Innovation Problem
Using Paired Constraints to Solve The Innovation Problem
Patricia D. Stokes Michael Gibbert •
Using Paired Constraints to Solve The Innovation Problem
123
Patricia D. Stokes Department of Psychology Barnard College, Columbia University New York, NY, USA
Michael Gibbert Faculty of Communication Sciences Universita della Svizzera Italiana Lugano, Ticino, Switzerland
ISBN 978-3-030-25770-5 ISBN 978-3-030-25771-2 https://doi.org/10.1007/978-3-030-25771-2
(eBook)
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To my husband, Ron Romano, the love of my life. —Patricia D. Stokes To Alexander Johannes and Beatrice Theresa, my two cool kids. —Michael Gibbert
Prefaces/Previews
Pat’s Preface Reversing the order of the title (Using Constraints to Solve Innovation Problems), I’ll start with the two parts of an innovation problem and then briefly (very briefly) introduce a practical problem-solving framework you can use to solve both. The Innovation Problem The innovation problem has two parts: how do you start, and how do you sustain, innovation. The problem-solving framework has three parts: a structure (the problem space), a strategy (the paired constraints), and a process (solution-by-substitution). Here’s my short, much over-simplified, preview. How do you start doing something new? You start very specifically. You identify a current product/style/situation to work against. This becomes the initial state in your problem space. You then select one element, just one, in that product/style/situation to preclude. Next you select/promote a substitute. Once the preclude-promote pairing begi
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